Digital Resume

Education

University of Maryland, College Park

B.A. in Digital & Media Communication

Minor: History

GPA: 3.62/4.00

Dean's List: Spring 2020, Fall 2020, Spring 2021, Fall 2021

May 2022

NYU Clive Davis Institute of Recorded Music

Certificate in Music Industry Essentials

June 2022

Experience

Good Harbor Music | Digital Marketing Assistant

October 2022 - Present

• Manage artist social media, curating and editing assets for delivery while keeping account engagement at the forefront.

• Process Facebook/Meta ads to promote tours, albums and merch launches utilizing audience data as a driving force for paid ads

• Create and deliver newsletters in which I highlight upcoming tour dates, musical releases, merch drops and general fan engagement opportunities

Epic Records | Commercial Strategy Intern

September 2021 - April 2022

• Generated buylinks for artists using Spotify Catalog Manager, iTunes Connect and other softward allowing fans to find songs on DSPs

• Strategized and developed artist streaming activations to increase streams

• Managed playlists on DSPs for both popular and upcoming acts to drive streams to their albums and singles

SiriusXM + Pandora | Music Programming Intern

June 2021- August 2021

• Loaded music and artist interviews into the database for Heart & Soul, Kirk Franklin Praise and The Groove

• Utilized Adobe Audition daily to edit all interviews and voice tracks

• Compiled new music into the company library and tracked the stations they were being played on

• Coordinated and scheduled weekly content on key radio stations using music programming software Zetta

Student Entertainment Events | Concerts Director

May 2021-May 2022

• Programmed and conceptualized large-scale musical events, including the annual spring concert with Polo G and Flo Milli

• Managed and utilized a budget of $600,000+

• Conducted bidding on behalf of SEE with middle agents and other partners

Musical Arts Director

May 2020-May 2021

• Planned small scale musical events, notably FINNEAS and Jesse McCartney

• Managed and utilized a budget of $90,000+ for >1,000 attendees

• Acted as a liaison between talent agents and the organization

Multimedia Director

January 2019-May 2020

• Edited and updated the SEE website creating a digital archive from past events

• Produced and edited media content, created videos, and other supplemental promotional materials that have achieved 6,000+ views across several platforms

• Crafted digital marketing materials for specific social media applications such as Facebook, Twitter, and Instagram

•Worked with the talent's team to create imaging cohesive with talent's brand

Allied Global Marketing | Publicity Intern

Sep 2019-Dec 2019

• Worked closely with local press at "The Washington Post" and "Baltimore Sun" to create buzz around upcoming releases

• Helped coordinate marketing campaigns (red carpet, press junkets, etc.) for different movies such as Waves, Harriet, and Downton Abbey

• Brainstormed grassroots promotion ideas and compiled media lists of local influencers

Skills

Adobe

Audition

Photoshop

Lightroom

Premiere Pro

Illustrator

InDesign

Other

Event Planning

Social Media

Microsoft Suite

AP Style

Press Releases

Artist Relations

Youtube Music

Spotify for Artists